
Not kidding: when I debuted this website, I sent an email to my friends and family to alert them to my new home on the web, and the subject line read: "Ta-DA!" The note brimmed with the tone of a total newbie. I quote:
Hello, trusted inner circle!
I'm writing to let you know that I'm now on the blogosphere. That's right, the techno-savvy Anna that you know so well now has a WEBSITE! It's only a few days old, and it will surely evolve a lot as I work on it in the next few weeks, but I'm interested in you guys' feedback! [...]
The address is--get ready to bookmark this now--www.isak.typepad.com.
The site-Isak-is named after Isak Dinesen, a writer I love.
Let me know what you think, and how I might make this better!
I feel so modern now.
Love!
Anna
Yeah.
It's been a long journey.
With a clandestine click of the clock, Isak turned six years old last week. Put another way, this bookish space has been my practice for more than a fifth of my life. This is a searing space: by turns, I feel my mind, my heart, and, on not a few occasions, my dignity are on the line -- which, curiously, is rather similar to what my reading experience is like.
In the past year, I've slowed down with Isak. There are reasons for this: a big one is my time in Kenya (which slowed me in a lot of ways, road-crossing excepted). Other creative projects sing for my attention. And, also, what I share here has taken a turn toward the longer, more detailed, and decidedly more personal. This is a different way of taking space. It seems to involve more pauses along the way.
What I love about making Isak is that it is a malleable thing. It evolves as I do. My quiet is reflected here, as well as my feverish imagining. Isak is an animal that prompts me into reflection and articulation; it dances me away from intellectual laziness. But while I'm refracted here, this site isn't about me: there is purpose in stories, and there is worth not only in reading or hearing them, but in lingering in their reverb, speaking back, connecting them, working through them line by line, tasting their metal on our tongues.
Let's make an accounting of the sixth year of Isak, and indulge in a data geek-out along the way.
The Story: What Happened On Isak This Year
- I debuted an e-newsletter (announced in last year's "five years fierce" post) and found it to be a wonderful new way of connecting with Isak readers, and beyond. I send it every five or six weeks, and feature writing that appears nowhere else, alongside articles, blog posts, and a "source of joy." The first missive was sent April 25, 2011; I sent nine in the last year. Shockingly, while the subscriber list has steadily grown, there has not been a single unsubscriber -- though there are a fair number of "did not opens." There is a 54% average open rate. You can sign up for the newsletter here.
- "Choose Books: A Gift Guide for People Who Care About Stories" emerged in a third edition this year: expanded, updated, revised, and available for free download. It bulked up to 69 pages of bookish joy, and features hundreds of eclectic book recommendations that are spotlighted in both extended profiles and listings that target, say, wanderers, knitters, politicos, sports fan, spiritual seekers, teenagers, and people going through hard times. I expanded the section on the best literary organizations for you to offer gift donations, and updated the "Top Ten Magazine Gift Subscriptions." A brand-new section highlights the best books to pair with their cinematic counterparts. This year's "Choose Books" got more attention, and more downloads, than ever, including nice pieces on it from The Rumpus, Kinna Reads, and Feministing.
- Isak went home, sort of. While in Kenya, I roved the creaky rooms and the vast grounds where the storyteller for whom I named this site lived. (The home is pictured above, with the Ngong Hills visible between the pillers.) I peeked through her bedroom window and saw the shadow cast over her low bed. I sat on her porch. I crossed my bare ankles when I sat at her mill-stone.
- Three new literary conversations were added to the Isak interview series, and among them are writers, directors, readers, publishers, artists, and actors.
- I continue to benefit from the amazing talent and skill of many smart people, most particularly Amy H., who brings scrutiny to Isak (for fun, no less!) and keeps me on firm ground -- she catches the mislaid links, the inappropriate apostrophe's.
- Oh, come on, that last one was a joke, people!
- Among the others who bless me: Chris M., a continual supplier of links, dry wit, and the occasional book review. Untold publishers, editors, authors, and PR people make this venture into literary culture more accessible, as well as more fun. Readers who respond in comments or emails push me to be as accurate and honest as I can be. As well, it is still a relatively recent turn for me to experiment with public vulnerability in this space: your responses have been both helpful and heartening. You have no idea.
Content:
Total unique posts, including this one: 3361
Number of unique posts in the past year: 333 (compared to 432 in 2010-2011 and 575 in 2009-2010)
Yearly average of unique posts: 560.2
Daily average of unique posts: 1.53
Total number of videos (in partnership with The Collagist): 27
Number of new videos in the last year: 6
Most common post categories: Africa, Book Reviews, Culture, Literary Life, Media, Poetry, Politics
More occasional post categories: Detroit Stories, Ecological, Health, Interviews, Isak, Poverty & Economic Justice, Prisons & People, Science, Spirituality. No new categories were added in the last year.
Visitors:
Origin of visitors: 175 nations and territories (four more than in 2010-2011)
Nation of origin of visitors:
- United States
- United Kingdom
- Canada
- India (up one slot from last year)
- Australia (down one slot from last year)
- Japan (up a lot: did not make top twenty last year)
- China (ibid)
- Kenya (up two slots)
- Germany (down two slots)
- Italy
- The Philippines
- (not set)
- France
- Brazil
- The Netherlands
- South Africa
- New Zealand
- Turkey
- Spain
- Russia
- Sweden
- Mexico
I'm most surprised by the rise of China and Japan in this year's visitors. Ireland, Sweden, and Pakistan dropped out of the top twenty, but overall I feel pretty pleased by the multi-continental spread of readers. Readers from Kenya visit the most pages per visit and, by far, they spend the longest amount of time on Isak.
Nations that had exactly one resident visit Isak in the past year: Angola, Burundi, Cote d'Ivoire, Cuba, Greenland, Gambia, Niger, Tajikistan
City of origin of visitors:
- New York
- Detroit (up fourteen spots)
- Chicago
- Washington, D.C.
- Los Angeles
- (not set)
- Ann Arbor
- San Francisco
- Putian
- London
- Nairobi (up five spots)
- Toronto
- Naha
- Seattle
- Austin
- Sydney
- Bethlehem
- Houston
- Wayne
- Portland
- Philadelphia
- Boston
In total, Isak visitors came from 7,340 cities in the last year, 454 more than the year before. Brooklyn dropped out of the top twenty, as did Minneapolis, Atlanta, Cambridge, and Tucson. Portland, Bethlehem, Houston, and Wayne are making new appearances. Of the twenty-one cities I list here (let's ignore "not set", shall we?), six are international and fifteen are American.
Cities with exactly one Isak visitor (selected): Resistencia, Rio Gallegos, Toowoomba, Zell am See, Hoogstraten, Heist-Op-Den-Berg, Peace River, Hope, Nakskov, Ibadan, Monrovia
Languages: Isak was read in 123 different languages over the last year. The top three were national variations on English, followed by, in descending order, Chinese, French, Spanish, German, Spanish, Brazilian Portuguese, and Italian.
Audience snapshot (according to Alexa): "Based on internet averages, isak.typepad.com is visited more frequently by females who are in the age range 35-44, have no children and are graduate school educated." This (still) embarrassingly mirrors my personal profile. Compared to last year, my audience is slightly older (last year: 25-34) and more educated (last year: college educated).
Traffic:
Links: 194 sites link to Isak (100 more than in 2010-2011)
Average pages viewed per visit: 1.23 (.02 less than last year)
Most common traffic sources: Search traffic (52.22%, up about 5% compared to last year); referring sites (29.77%, down about 8%), and direct traffic (17.78%, up about 3%).
Specifically, the most common traffic sources are: Facebook, Google, Feministing, Twitter, Typepad, HTML Giant, and Stumble Upon
Top queries used in search browsers that find Isak (according to Alexa):
- "you should have some" (Editor's note: ... what?...)
- isak
- lie down in darkness
- red mars
- jamaica kincaid lucy
- shawntel v. clark
- i kill giants
Most popular posts: Setting aside the homepage, here are the most popular landing spots for Isak readers ... most of which benefit, I'm sure, from image searches and assigned English papers.
- So You Want to Apply for a Fulbright
- Review: The Color Purple, by Alice Walker
- Frida Kahlo, Resting in Peace
- Jean-Michel Basquiat: Catharsis (1983)
- Book Review: William Styron's Lie Down in Darkness
- BREAKING: A Heart for Dean Young!
- Choose Books: A Gift Guide for People Who Care About Stories
- A Reading List for Writers of Narrative Nonfiction
- Review: Virginia Woolf's Three Guineas
The most popular day to visit Isak in 2011-2012: Friday, July 29, 2011
What did I post that day?: Actually, nothing. But "So You Want to Apply for a Fulbright" was on the top of the page from the day before, and it was the most popular post of the year. I also think I was still seeing the bump from my Ty Cobb article, published the week before.
The least popular day to visit Isak in 2010-2011: Saturday, July 2, 2011
What did I post that day? Nothing you care about, probably.
Selected Feedback from This Year's Reader Survey:
Top reasons you visit Isak: (respondents could choose multiple reasons)
- I like reading about books and literary culture (72.2%, compared to 65.7% last year)
- I'm just curious what Anna is up to (63.9%, compared to 65.7% last year)
- I discover interesting things -- a magazine, website, or writer I didn't know about before (52.8%)
- I like the voice (50%)
- I like the eclectic mix of news and original analysis (47.4%)
Least common reasons to visit Isak: "I'm interested in Detroit and Detroiters" and "I like the bent towards translated literature."
Among other reasons for visiting Isak:
- "A sweet combo of intelligence & humility. You're trying to precisely articulate what's true, not just to impress or persuade people."
- "Isak is the most interestingly diverse 'read' I've found online. When I donated, Anna wrote me a thank you note (handwritten, mind you). That blew me away. It's in my box of special mementos."
- "I love the layout of your website. Funky reason, huh?"
- "Inspiration for my own posts, and just a good read."
- "I got mentioned in an article, once!"
- "Though I'm not specifically interested in Detroit and Detroiters, I'm interested in Detroit as representative of American cities - especially rust belt cities - in the early 21st century. There's an article about the thousands of abandoned dogs in Detroit in the recent Rolling Stone, for example, and the situation appears similar to New Orleans where there is also a lot of overgrown land that is now the home to large packs of dogs. As soon as I read the Rolling Stone article I thought "I wonder what Anna thinks about this." I'm usually interested in what Richard Florida has to say and I think your Detroit commentary is a valuable compliment to a kind of new urban dialogue."
- "Seeing what a voracious reader it up to."
- "What's Isak?"
Feedback on Isak's book reviews: (respondents could choose multiple reasons)
- Because of the reviews, I've picked up books I wouldn't have read otherwise. (55.3%, compared to 35.3% last year) (Editor's note: This is my favorite statistic of the whole survey)
- I like getting a distinct and interesting perspective on the review books (47.4%, compared to 32.4% last year)
- I don't read many of the reviews. (7.9%, slightly less than last year)
- I read the reviews regularly (36.8%)
- The review are fine, but they should be collected on a dedicated page so that they are easier to find (26.3%)
- I wish the reviews covered more contemporary and just-released books. (13.9%)
Other opinions about Isak's book reviews:
- "I haven't read many of the reviews. The review of Fun Home was my favorite. It got me started on a graphic book phase."
- "Though I love the literary flavor of the site I've never been drawn to the book reviews, which seem to take on a different tone somehow. I'd hate to see you eliminate them, though, because they seem a core part of what you do. ..."
- "The reviews are usually done on genres that I do not normally read. That being said- I do not believe the genre should be changed for only the public's interest in books (ie more popular or recent), I think your reviews would loose something if you chose items that you were not as knowledgeable about or felt as strongly about."
Posts you like best: (respondents could choose multiple reasons)
- The more personal essays (66.7%)
- Literary & Media Indulgences, the round-up of links (52.8%)
- Book Reviews (52.8%)
- Short posts that highlight interesting articles from around the web (52.8%)
- Interviews (47.2%)
What you think about "Choose Books": Most of you said you "loved it" and that you really valued that it is available for free. The downloadable PDF seems to work for you. 20.6% of you said that you used it to pick out a book for someone else, or for yourself. So: I guess this is going well. Onwards!
What else you had to say about "Choose Books":
- "I hate that I didn't click ;I'd be willing to pay a small amount for it' because (1) I think it's worth a non-small amount, (2) I could totally afford that, and (3) if I'm honest, I doubt I'd actually make the effort to pay even a small amount for it. Sad how the sense that everything is free on the internet affects things like this. On the other hand, I might well voluntarily donate something non-small to Isak largely on account of loving Choose Books in particular."
- "Good effort, though not an interest of mine."
- "I think it's fabulous that you do this"
- "maybe you could make an abridged version available for free and charge a small amount for the full version. or make the full version available in html and then charge for a downloadable PDF."
What needs to change:
- "I think it might need a bit more white space. All that text can be intimidating. But I like Isak as is."
- "Including other writers, other reviewers."
- "Off the top of my head, more links especially for recommended ebooks would be nice."
- "I still would like to hear more about Detroit through your eyes."
- "maybe some redesign? It's really easy to navigate the site but it seems it could have a clearer more dynamic layout and color scheme - to my eye the third column (the one on the far right) seems to almost disappear. Since you cover several kinds of issues in some depth, it might be helpful to have them categorized in some way for easier access"
- "I'd like to continue to hear about Africa. And much more sports!!"
- "Lighthearted good news - short, simple"
- "I read sites all day long as I need breaks from work so I like seeing shorter pieces alongside longer pieces. I appreciate the longer texts but don't always have the time to read them."
Additional Selected Narrative Feedback from This Year's Reader Survey:
- "I'd personally appreciate a little blurb on each item in the Literary & Media Indulgences posts to describe what they are so that, hopefully, instead of opening 30 windows and then closing 20 of them after reading a couple paragraphs, I might just open 15 of them and quickly close 5 or something."
- "I really appreciate the newsletter, I enjoy the intro and appreciate the digest format so it gives me a chance to catch what I missed."
- "A big admirer of Isak, even though I don't go that often! I would like to it hit my feeds--Twitter, FB--more often, then I think I'd be a more frequent visitor."
- "Thanks so much for your time and dedication to this amazing website!"
- "Hello, Anna. Thanks for Isak. More power. I wish I could email you one day. :)" (Editor's note: please do!)
- "Talking about literature should be personal."
- "Hello and thanks for this labor of love."
- "I very much enjoy the personal essays - they're well written and relevant, not at all self indulgent. I also like the Detroit theme and would like to see a bit more of that new urbanism kind of thing. I LOVE Literary & Media Indulgences and always look forward to them. I've learned a great deal, and garnered much enjoyment from Isak and am so glad it's here. You do such good work!"
- "I'm jealous! Thanks for being a visible woman speaking on so many of the topics you write on. Keep it up!"
- "For some reason, I enjoy the paradox of seeing you, with your big world view and huge literary / journalistic talents, quietly stuffed into the little box office at Go Comedy." (Editor's note: I spend about one night a week working at an improv theater. Looks like I've been found out.)
- "Ciao from Kansas!"
Personal favorite posts of the last year:
Book Review: Finder, Volume 1, by Carla Speed McNeil (3.13.12)
10 Underrated Women Writers (Global Edition) (3.8.12)
On Re-Reading (2.27.12)
Book Review: Sula, by Toni Morrison (2.20.12)
GOOD Magazine Goes Bad (1.28.12)
Book Banning in Michigan High School Ignites Community (1.16.12)
Book Review: You Deserve Nothing, by Alexander Maksik (1.10.12)
Tomorrow and Tomorrow and Tomorrow: The Classics (1.9.12)
Beautiful Things Seen This Year: 2 (12.31.11)
Beautiful Things Seen This Year: 1 (12.30.11)
Why I'm Not Finishing This Book (9.22.11)
Book Review: The Hottest Dishes of the Tartar Cuisine, by Alina Bronsky (9.19.11)
As It Happened: The Journalists of September 11 (9.11.11)
Coming Back (8.31.11)
Anne Lamott and the Gold Coins (8.31.11)
"Whatever it was that wouldn't let us go": On Writing and Necessity (8.19.11)
Stories of Solitary Men (8.3.11)
This Story of Ours (7.16.11)
Kicking it on Kawangware (6.28.11)
Isak Interview #13: Weslie Onsando (6.11.11)
Book Review: Wolf Hall, by Hilary Mantel (6.6.11)
Isak Interview #12: Elizabeth Senja Spackman and Emily Mendelsohn (6.2.11)
A Thesis Statement for Gil Scott-Heron (5.30.11)
Pirates, Lasers, and Lucy: Storytelling at Lavington Kindergarten (5.20.11)
This Place, Chosen (5.12.11)
Friend Frida (5.9.11)
Madonna, Malawi, and a Frustrating Article (5.6.11)
Kyle (4.25.11)
Beverly Cleary is 95 Years Old. Also, She is Awesome. (4.12.11)
"There isn't a thing to eat down there in the rabbit hole of your own bitterness except your own desperate heart." (4.5.11)
My Ask:
I love making Isak, and I believe in it: I believe creating space for "tales and truth." There is purpose in tangling with stories with ferocity and humor and constancy. While giving the site a great deal of time and my own money, I have further kept my commitment to keep this site ad-free. If you find this website valuable, please consider making a donation to support it.
To those of you who have already donated to Isak: my knees weaken in thanks. Seriously. Beyond the financial support, your moral support moves me.
My Other Ask:
What's Next:
- Rearranging. I will be collecting book reviews on a new page on this site that makes them easier to navigate and explore long after they are published. The page with my writing list needs some serious clean-up: I will re-organize that according that different publication and issues I write about, and will make articles available both via links and PDF (the latter to stave off dread dead links). In short, while I don't anticipate a full re-design, you're going to see this space cleaned out and polished up.
- Doing what I do. Honestly, my intention is to just keep bringing texture and voice (hardly my own, only) to this space. I'm considering also on variations of the "Choose Books" concept -- other kinds of freely available books, or resources of some sort.
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